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Face hydration / February 2026

Your guide to hydrated, glowing skin in winter

Discover all the benefits of Skin Flooding

In winter, skin changes. And yes - just when February finally seems to promise longer days and brighter light… your skin brings you right back to reality, reminding you that winter is far from over.

It feels tight, looks dull, loses comfort, and seems thirsty even after applying cream. Blame the cold, indoor heating, dry air and constant temperature changes - all factors that stress the skin barrier and reduce its ability to retain moisture.

The skincare answer of the moment has a simple name: Skin Flooding. A true hydration hack of Korean origin that has already taken over the beauty world, and one that Rhea has actually been practicing for years, through its Layerin philosophy.

What is Skin Flooding?

Literally meaning “flooding the skin”, the name says it all: an intensive, layered hydration ritual based on hydrophilic cosmetic formulas, capable of attracting and retaining water deep within the skin. Skin Flooding involves applying highly hydrating products one after the other, on slightly damp skin, with the goal of quite literally “flooding” it with water and comfort.

Instead of relying on a single product, this method works through functional layers, in order to:

  • Increase the amount of water available in the skin,
  • Improve its ability to retain moisture,
  • Boost the effectiveness of each formula applied.

It’s particularly recommended (aka perfect for you) when your skin:

  • Feels tight immediately after cleansing,
  • Looks dull and lacklustre,
  • Is dehydrated, stressed or sensitised.

Why is Skin Flooding perfect for winter?

During the colder months, skin becomes physiologically more fragile: the hydrolipidic film thins, transepidermal water loss (TEWL) increases and the skin barrier weakens. The result? Dull complexion, dehydration and heightened sensitivity to temperature changes.

Skin Flooding responds to all of this with a logic that is as simple as it is powerful: hydration by levels, respecting the skin’s timing and needs. Layer after layer, it helps to:

  • Strengthen the skin barrier,
  • Lock in hydration for longer,
  • Improve overall elasticity and radiance,
  • Restore immediate comfort and softness.

And this is where Rhea’s Layerin philosophy comes into play: an intelligent skincare approach based on functional stratification, biotechnological actives, synergistic textures and targeted gestures.

In other words: Skin Flooding is the trend of the moment. Layerin by Rhea is its scientific evolution - designed for visibly more hydrated, protected and luminous skin, even in the coldest months.

Skin Flooding according to Rhea: your new evening routine

Rhea interprets Skin Flooding as a true evening ritual of skin regeneration, to be performed - in its full version - at least twice a week, for a deep hydration boost.

  1. WonderWater

A multifunctional active micellar water that removes makeup from face and eyes while hydrating, soothing, illuminating and rebalancing the skin, preparing it for the following layers. Shake the bottle, pour a small amount onto a cotton pad and gently sweep over the face without rubbing. No rinsing required.

Rhea’s warming face cleanser that uses heat to deeply cleanse the skin, even the driest types. Enriched with Glycerin, a powerful humectant molecule with high hygroscopic properties, ensuring long-lasting hydration.

The essential “face mist” step in any Korean-inspired routine. An energising boost that keeps the skin moist and vital, creating the perfect base for the next Layerin steps.

The heart of Rhea’s Skin Flooding: biomimetic hydration combined with targeted actives to reinforce the skin barrier, elasticity and comfort.

A restructuring and regenerating overnight treatment that seals in hydration and leaves skin soft and luminous upon waking. Its secret? A blend of film-forming, breathable polymers - Polifilm - which creates an occlusive delivery system for a slow, progressive release of active ingredients.

Each layer has a precise function and works in synergy with the next, following the logic of functional Layerin - turning hydration into a true multi-tasking treatment.

Skin Flooding: not a trend, but a strategy

Behind the hype lies a simple scientific truth: hydration is not a single gesture, but a layered process.

Skin Flooding works because it respects skin physiology, absorption times and the dialogue between skin and active ingredients. And this is exactly what Rhea has always done: transforming every routine into a functional conversation with the skin.

If you haven’t tried it yet… your skin is probably already asking for it. Find your nearest accredited Rhea beauty salon and discover a tailor-made professional treatment journey - at home and PRO - for a winter dedicated to hydration, comfort and glow.

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